The
Heidi Callender
brands

Love & Spirit

Heidi Callender™ is a Spirit-led lifestyle brand of all-natural everyday products for every BODY to love yourself as yourself. Gal. 5:14™ Serving God like R.G. LeTourneau, we give 90% of profits back to God and live on the 10%.

Heidi Skin by Heidi Callender™ is our all-natural LUXURY skin care. It evolved over a decade with our God-inspired invention of Silver Serum by Heidi and her mom, Holly (pictured). Wanting only one good thing for many body things, yet maintaining premium beauty, Heidi carried their momentum into a product line of all-in-one skin solutions.

Heidi Hair by Heidi Callender™ is our full body hair care line for everybody's head hair, body hair and facial hair, plus the skin or scalp under it. Kid tangles to coarse beards and chest nests, its all-natural LUXURY for a full body of hair.

Unclutter and SAVE on all-in-one, premium body care without compromising LUXURY. Coming soon...our men's line, JonMichael by Heidi Callender™ and our unisex clothing line, Clothed by Heidi Callender™- couture cuts of natural fabrics that go from the beach to a concert so Don't Change!

Consuming Goodness

Outward appearances are transformed with a lifestyle of Consuming Goodness. By making Spirit-led choices, we help our FANS choose peace over chaos, clean living over fast living, and faith words over fear words. We help them love themselves for who they were created by God to be.
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Who is Heidi Callender...

...and why does it matter?! My story is your story, and so many others. We push ourselves to burnout, trying to love and be loved, without loving ourselves.

My HEART is passionate about the healing power of God's nature and goodness. But my HEAD has been lobbying then lawyering, mothering and mentoring, flying my airplane, consulting on million-dollar projects, advocating for women, speaking on soapboxes, representing underdogs, writing books, supporting my politician ex-husband, and defending attacks. I've been called a pit-bull, a closer, a survivor, a charismatic leader, Barbie, Madam President, Little Miss Sunshine, and names that shall not be named. I've been poisoned for my causes, persecuted by government agencies, burglarized, assaulted, held captive for 3 days, interrogated, threatened, battled severe illness, stood in bread lines, made millions, raised millions, spent millions, been elected President, a voice for women, a champion for school choice, fought teacher unions, litigated in Common Pleas courts, argued in Appellate court, been mentored by the brightest minds in law and politics, led by saints, influenced by leaders, swayed by think tanks, invited into the smallest backrooms and fought gorillas in the biggest. Even though I looked successful on the outside, internal unhappiness eventually led to outward affliction. Using the healing power of nature and relying on my faith in Jesus Christ, I let go and let God pivot my path to follow my HEART passions to Heidi Callender™ brands. 

I’ve been there, done that! I'm here to serve God, not myself. Consuming goodness is true happiness. I don’t need another Bentley and I fear nothing but God! Raised in a Christian home where soda was banned and "can't" was a four letter word, my parents (still married) imparted a legacy of health, faith and love. Grateful for the talents God gave me, I seek peaceful places to play my violin, cast my fly rod, shoot clay targets, ski powder, scuba with sharks, fly airplanes, race motorcycles, toss a softball, hit a golf ball, smack a pickleball, cycle long paths, run half marathons, hike high peaks, invent natural body solutions, laugh with my children and hug my husband, The Preacher.

Once you find your HEART, give it away.

- Heidi Callender, CEO